Value Builder Training

Keep your team sharp and stay ahead with our training programs. Core Training builds a solid foundation, Accelerator Courses introduce advanced strategies and new service options, and Self-Paced Learning offers the flexibility to train on your schedule.

Connect with our team and explore your next growth opportunity:

Core Training

Accredited Value Guide™

Accredited Value Guide™ is the essential training program for Value Builder Advisors. This immersive, four-week course equips you with a deeper understanding of the 8 Drivers of Company Value and the skills to leverage the Value Builder Questionnaire for strategic conversations. You’ll learn how to create a tailored growth roadmap for Business Owner clients—whether they are preparing for an exit or focusing on long-term value. Delivered through four live workshops at the start of your training, the program culminates in the successful completion of your AVG Case Study exam. After completing the course, you’ll receive your Accredited Value Guide™ Certification.

Funnel Builder

Funnel Builder is a dynamic, five-week program designed to help you refine and optimize your marketing funnel. You’ll define your ideal client profile, sharpen your positioning and messaging, and craft a targeted outreach strategy. Combining interactive breakout sessions with other advisors and in-depth course content, this program provides hands-on learning and real-world applications. Plus, with the Value Builder SmartContent toolkit, you’ll guide prospects toward high-impact Intro meetings, setting the stage for meaningful business relationships.

About the Instructor:

Deanne is a dynamic professional with over 20 years of experience in Strategic Marketing, Customer Success, and Entrepreneurship. As the Director of Customer Success at Value Builder, she leverages her expertise to build impactful relationships and business growth while leading our core Value Builder learning programs for advisors. Deanne brings a unique perspective to every challenge. Her firsthand experience as a former business owner gave her a deep appreciation for entrepreneurs’ challenges, making her passionate about supporting the growth and success of business owners.

Accelerator Courses

CoachMasters

CoachMasters focuses on understanding your clients’ essential questions and challenges so you can deliver the Value Builder Engagement Program and coach your clients with authority. You’ll participate in facilitated group sessions to learn coaching tips, tricks and techniques for the best ways to coach your clients using the Value Builder Engagement Program.

About The Instructors:
Susan Clements earned her Certified Value Builder™ designation in 2017 and has coached and consulted with businesses of all sizes and in all industries for over 25 years. Author of Benchmark Business Groups proprietary Seller Insights and Optimal Outcome business coaching programs, Susan leads BBG’s coaching and brokerage teams in working with business owners and leaders to increase value and successfully maneuver the process of selling their businesses for maximum value. Visit: BenchmarkBusinessGroup.com to learn more.

Jenn Pierce is a Certified Value Builder™ Advisor, Certified Seller Insights Coach, and Certified Optimal Outcome Business Coach with over 18 years of experience. Jenn is passionate about helping entrepreneurs unlock the full potential of their businesses and preparing them for a successful exit through a systemized, client-centric approach to coaching.

ExitTalk

ExitTalk provides insights to elevate your coaching business and unlock new opportunities by creating powerful roundtables (mastermind groups) that deliver game-changing results for business owners while expanding your client base. This exciting training will teach you how to design and lead dynamic roundtable programs that equip business owners with actionable strategies for a successful exit, all while positioning you as their go-to advisor for long-term coaching partnerships. By blending impactful education with proven strategies, you’ll amplify your value as an advisor, help your clients achieve their goals, and seamlessly transition roundtable participants into ongoing coaching relationships.

About the Instructors:
Ray Croff has been working with Business Owners for over 25 years. He is a Certified Value Builder™, Certified Exit Planning Advisor, and Certified Value Growth Advisor. He was nominated by the Exit Planning Institute as their National Exit Planner of the Year. Ray is very involved in his community, sitting on local non-profit boards and the University of North Texas Advisory Board. Ray has been married for 32 years and has two grown boys. He enjoys scuba diving, golf and participating in Spartan races.

Kelly Cousineau spent over 20 years providing strategic planning and business process improvement services to corporate executives, but life changes led her to shift her focus. She realized that true fulfillment comes from helping people find value and purpose in their work. Now, Kelly guides business owners to discover their purpose, value, and identity outside their businesses, allowing them to focus on growth and live their next adventure. Kelly holds certifications as a Professional Value Builder System Advisor, Gallup Strengths Champion, Certified Professional Leadership Coach, Emotional Intelligence Assessor, and a BS in Aeronautical Engineering from Purdue.

FastTrack

FastTrack is a six-week program where you’ll discover how to leverage tools, marketing assets, and exercises from The Value Builder System™ to sell and deliver an accelerated 10-week Mastermind. Linda will walk you through this proven, step-by-step process while sharing tips and best practices. Once completed, you’ll have a solid foundation that you can tailor with your own ideas and unique skills to develop and run your very own FastTrack Program.

About The Instructor:
Linda Ratner is an accomplished business owner, master coach, and sought-after speaker. She is a trusted advisor across the service, professional, industrial, and technology industries. Her client roster includes companies in legal, engineering, HVAC, trucking, healthcare, insurance, pest control, accounting, wealth management, construction, non-profits, IT, and manufacturing. Executives leverage her vast business experience to navigate disruption and change. With her strong financial acumen, she enables business owners to drive productivity, growth, and long-term success – no matter the business climate.

RocketLaunch

RocketLaunch is a comprehensive eight-week program designed to sharpen sales skills, improve business practices, and help advisors make the most of the Value Builder System™. Guided by John Nieuwenburg, participants will learn proven techniques to boost client acquisition and retention. Combining theory, real-world examples, and peer collaboration, the program covers essential strategies such as time management, crafting a compelling Unique Selling Proposition (USP), leveraging partnerships, and implementing efficient systems to track progress.

About the Instructor:
John Nieuwenburg has been a professional business coach since 2004 and earned his Certified Value Builder™ designation in 2015. An award-winning coach, he has worked with nearly 400 clients, helping them step into the role of CEO of their business by providing the tools, structure, and guidance they need to feel organized, confident, and in control. Through his coaching, many clients have doubled, tripled, or even 10xed their businesses. Before coaching, John began his career at Tip Top Tailors, where he worked his way up from the store floor to the executive suite, receiving high-quality leadership training that still informs his coaching today.

SalesEdge

SalesEdge is an advanced, interactive sales strategies course designed exclusively for Value Builder advisors who want to close more deals, increase revenue, and accelerate their sales process. This hands-on course goes beyond theory, equipping you with proven methodologies and practical techniques to refine your approach. Through role-playing and real-world scenarios, you’ll gain the confidence to navigate sales conversations effectively and position your services in a way that resonates. With a focus on client psychology and trust-building, SalesEdge helps you turn prospects into long-term clients—by making every conversation more impactful and client-focused.

About the Instructor:
Brian Marshall is a serial entrepreneur, investor, author, podcast host, and business advisor with a diverse background spanning 35+ years across a variety of industries. Brian has been involved in starting and exiting half a dozen companies throughout his career, including a broadband technology startup that was sold to a large Canadian-based Telecom company in 2001 for just under $1 billion. His latest ventures include Transformational Growth Partners, a consultancy he founded in 2014, and a Singapore-based SaaS company, StrategyX, which he co-founded in 2022. He is a Certified Value Builder, Certified StrategyX Partner, Five Behaviors Authorized Partner, and an award-winning sales training coach.

Self-Paced Learning

Certified Value Builder Course™

The Certified Value Builder Course™ provides advisors with training on the Value Builder Engagement Coaching platform. This self-paced program is ideal for those looking to leverage our structured Value Builder Engagement to guide business owners on their growth journey. Based on the bestselling book Built to Sell: Creating a Company That Can Thrive Without You, we developed and tested the 8 Key Drivers of Company Value—a statistically proven method for improving a client’s company value by up to 71%.

Self-Closing Customer

Self-Closing Customer is a self-paced course that teaches a proven system to attract business owners who convince themselves to work with you—eliminating the need for traditional selling. You’ll learn how to refine your targeting, craft messaging that resonates deeply, and position your services so potential clients see you as the obvious choice. This course provides a complete toolkit to naturally convert leads, so you can spend less time persuading and more time delivering results.