Speakers

JOHN WARRILLOW, FOUNDER & CEO, VALUE BUILDER

John Warrillow is the founder and CEO of The Value Builder System™, which helps business advisors start more strategic conversations with business owners. John is the author of three bestselling books: Built to Sell, The Automatic Customer, and The Art of Selling Your Business. John also hosts the Built to Sell Radio podcast, the world’s leading podcast on exiting a business, boasting over 3 million downloads.

LAURA FERGUSON, CHIEF REVENUE OFFICER, VALUE BUILDER

Laura’s mission is to help business advisors (and their clients) succeed. As a former business consultant and entrepreneur, Laura specializes in helping business owners in the start-up phase with sales, marketing and operations. In addition, she is a passionate public speaker and mindset coach that enjoys sharing insights into the psychology of selling. Laura continues to bring a customer-first focus into each role she tackles, positively impacting both the publishing and non-profit space before joining The Value Builder System™ in 2017.

JASON REILLY, VICE PRESIDENT OF MARKETING, VALUE BUILDER

Jason Reilly is the Vice President of Marketing at The Value Builder System™, where he drives growth, strengthens brand strategy, and leads product rollouts. Before joining Value Builder, Jason led major retail marketing initiatives at The Home Depot and worked as a freelance marketing consultant. A trained improviser and former member of The Second City Touring Company, Jason brings creativity and collaboration to his leadership style, making marketing as dynamic as the stages he’s performed on.

AARON EGIER, VP OF PRODUCT & ENGINEERING, VALUE BUILDER

Aaron Egier is the Vice President of Product and Engineering at Value Builder. With 20 years of experience in engineering and product development, he has held leadership roles at Maple Leaf Sports & Entertainment, Points, FreshBooks, and Salesforce. Aaron holds a Master of Applied Science (M.A.Sc.) in Computer Engineering and an M.B.A. from the University of Toronto.

DEANNE KONG TING, DIRECTOR, CUSTOMER SUCCESS

Deanne is a dynamic professional with over 20 years of experience in Strategic Marketing, Customer Success, and Entrepreneurship. As the Director of Customer Success at Value Builder, she leverages her expertise to build impactful relationships and business growth while leading our core Value Builder learning programs for advisors. Deanne brings a unique perspective to every challenge. Her firsthand experience as a former business owner gave her a deep appreciation for entrepreneurs’ challenges, making her passionate about supporting the growth and success of business owners.