Over 70% of Tickets Already Sold!
FEBRUARY 22-24, 2026
The 2026 Value Builder Summit starts in:
Agenda
SUNDAY, FEBRUARY 22, 2026
3:00 PM – 6:00 PM
Pre-Conference Workshop (Advanced Registration Required)
Earn your Accredited Value Guide™ Certification—live and in person. This is a rare opportunity to earn your Accredited Value Guide™ certification in a dynamic, live setting. Unlike the standard 4-week virtual course, this immersive experience is faster, more engaging, and led by a top-tier facilitator. You’ll have the chance to connect directly with fellow participants, ask questions in real time, and build lasting relationships. By the end of the session, you’ll be fully equipped to confidently deliver the Value Builder Score Report—unlocking powerful insights and strategic conversations with your clients, whether they’re preparing for an exit or focused on long-term growth.
7:00 PM – 9:00 PM
Reception Under the Stars
Kick off the summit with cocktails and conversation beneath the desert sky.
MONDAY, FEBRUARY 23, 2026
8:00 AM – 9:00 AM
Breakfast & Networking
9:00 AM – 10:30 AM
Founder & CEO
Value Builder
Opening Keynote | The AI Divide: How Artificial Intelligence Is Reshaping Owner Attitudes and Company Value
Artificial intelligence is no longer a distant concept—it’s the most pressing question inside the mind of today’s business owner. Some see it as an existential threat to their model, while others view it as a once-in-a-generation opportunity to grow.
In this opening keynote, John Warrillow, CEO and founder of The Value Builder System™, will unveil brand-new research from more than 80,000 business owners including, for the first time, a question on their attitudes toward adopting AI. The results reveal a stark divide in how owners perceive risk, value, and their company’s future.
You’ll discover how to:
- Identify which owners are optimistic about AI and which are fearful
- Understand how attitudes toward AI adoption correlate with company value
- Spot the industries most vulnerable to disruption and those best positioned to benefit
- Use AI readiness as a conversation starter with owners who need guidance
- Differentiate yourself by bringing data-driven insights on the biggest technological shift of our time
Walk away with an exclusive, data-backed perspective on how AI is influencing the mindset—and valuation—of today’s owner, giving you a competitive edge in conversations throughout 2026 and beyond.
10:30 AM – 11:00 AM
Morning Break
11:00 AM – 12:00 PM
Breakout Session #1
Coming Soon
Breakout Session #2
Coming Soon
Breakout Session #3
Coming Soon
12:00 PM – 1:00 PM
Lunch on the Patio
1:00 PM – 2:00 PM
Breakout Session #1
Coming Soon
Breakout Session #2
Coming Soon
Breakout Session #3
Coming Soon
2:00 PM – 2:30 PM
Afternoon Break
2:30 PM – 4:30 PM
Founder & CEO
Value Builder
Live Built to Sell Radio Recording
John Warrillow will record a live taping of an episode of Built to Sell Radio, the world’s most popular podcast and building to sell. With more than 3 million downloads, Built to Sell Radio has become must-listening for founders pursuing an endgame. In addition to hearing live from a founder who has sold a business, there will be a Q&A session for the first time ever.
5:00 PM – 7:00 PM
Reception with Appetizers & Drinks
TUESDAY, FEBRUARY 24, 2026
8:00 AM – 9:00 AM
Breakfast & Networking
9:00 AM – 10:30 AM
Chief Revenue Officer
Value Builder
Director of Customer Success
Value Builder
Main Stage Keynote | Cracking the Top Quartile: What the Top 25% of Value Builder Advisors Do Differently
Why do some advisors thrive while others tread water? In this data-backed session, Chief Revenue Officer Laura Ferguson and Director of Customer Success Deanne Kong Ting pull back the curtain on the top quartile of Value Builder advisors—the elite 25% delivering the strongest client outcomes and growing the fastest.
Based on fresh analysis of 2025 performance data, you’ll get a rare look at what these high-performers do differently—and how you can adopt their strategies to move upmarket, win better clients, and close faster.
What You’ll Learn:
- How the top quartile laser-focuses on high-value clients—and which industries they’re betting on now
- The overlooked tools they use to consistently convert leads into long-term engagements
- Why their business development playbook looks nothing like traditional marketing
- The growth patterns, habits, and pricing strategies that separate top performers from the pack
- How to apply these findings in your own practice—starting immediately
Walk away with a tactical blueprint proven to deliver results—and a clear path to the top 25%.
10:30 AM – 11:00 AM
Morning Break
11:00 AM – 12:00 PM
Breakout Session #1
Coming Soon
Breakout Session #2
Coming Soon
Breakout Session #3
Coming Soon
12:00 PM – 1:00 PM
Lunch on the Patio
1:00 PM – 2:00 PM
VP of Product & Engineering
Value Builder
Founder & CEO
Value Builder
Grow: A New Era of Tools to Help Your Clients Build Value
This is the biggest upgrade to the Value Builder platform in years. For the first time, we’re revealing the completely reimagined Grow section—home to every tool you use to help clients increase the value of their business.
Rebuilt from the ground up, the new Grow is more flexible, more intuitive, and puts you—the advisor—at the center. You’ll have greater control, clearer visibility, and a new way to demonstrate your expertise at every step of the journey.
Whether you’re guiding a first-time founder or a seasoned owner, the new Grow unlocks smarter engagement, stronger positioning, and faster progress.
What You’ll Learn:
- What’s changed in Grow—and why it’s a game-changer for your advisory practice
- How the new design empowers you to tailor the experience for each client
- New ways to engage owners and show progress toward a more valuable company
- How the updated tools position you as the expert, not just the messenger
- The rollout plan—and how to start using the new Grow in your client work
If helping clients grow value is central to your practice, this is the launch you’ve been waiting for.
2:00 PM – 3:00 PM
Afternoon Session
Details coming soon.
3:00 PM – 3:15 PM
One More Thing…
A surprise announcement you won’t want to miss.
4:00 PM – 5:00 PM
After Party on the Patio (Optional)
For those who can stick around, join us for a relaxed celebration with drinks, music, and desert sunset vibes.
