Eduan Steynberg is the first TAB (The Alternative Board) franchisee in South Africa, combining his experience as a chartered accountant, corporate leader, and entrepreneur with a deep passion for helping business owners grow. After selling his own wine business to a French company, Eduan set new principles for himself: work with people he respects, keep learning, and never stop creating opportunities.
He launched his TAB practice with a clear goal — to give owners the structure and accountability to reach their vision. Over time, Eduan saw a recurring challenge: while TAB offered a strong foundation, many of his clients were struggling with long-term value creation and exit readiness. That’s when he turned to The Value Builder System™.
By combining TAB’s peer boards and 90-day planning with Value Builder’s practical tools, Eduan has created a unified approach that drives both immediate progress and sustainable long-term results.
Business Challenges
Eduan’s clients are diverse — from IT firms to manufacturers — but they share a common struggle: the day-to-day demands of running a business often leave little time to think about the future. Many arrive at his practice without a clear exit strategy, few have measured their company’s value, and most have never connected their personal vision with their business goals.
“Owners often think in months, not years,” Eduan says. “They want to grow, but they don’t always stop to ask whether they’re building a business that works for them — or the other way around.”
Eduan also noticed that TAB’s standard exit planning content didn’t fully meet the needs of his clients. They wanted actionable ways to measure value, track progress, and understand how decisions today would shape the company they might one day sell.
Why The Value Builder System™?
To bridge this gap, Eduan turned to The Value Builder System™, which provides the practical tools his clients need to connect day-to-day actions with long-term business value. Eduan uses the Value Builder Score Report as a low-pressure entry point during early conversations, often after an informal coffee meeting. “It builds trust early,” he says. “The Value Builder Score Report surfaces pain points in a way that feels natural and owner-led.”
Once clients are engaged, Eduan integrates exercises like Hub & Spoke and Scalability Finder to spark breakthroughs. “Each exercise can open up months of valuable work,” he explains. “They shift the owner’s mindset, helping them step back and see their business as an asset rather than a job.”
For longer-term planning, Eduan uses the Scenario Planner to model growth opportunities and show how improving specific drivers leads to higher valuations. Combined with TAB’s 90-day cycles, the tools provide both a strategic destination and tactical steps to get there.
Implementation and Impact
Eduan regularly uses the Value Builder Score Report with both new and existing clients. In practice, about half of these assessments are with prospective business owners as an entry point, while the rest are with established clients as a way to re-energize ongoing relationships. In both cases, the reports have become conversation starters that either launch new engagements or provide a fresh lens on existing ones.
With TAB, Eduan acts as the ‘caddy’ while the business owner plays the ‘round’ — a golf analogy he uses to describe providing guidance while the owner makes the decisions. Together, they review progress every 90 days, refine strategies, and track measurable changes over time. The Value Builder System complements this by keeping the end goal in mind: building a valuable, sellable business.
Eduan also leverages Value Builder’s nurture cycle and eBooks to keep his funnel warm. For owners who aren’t yet ready for an advisory relationship, these resources act as “seeds” that grow over time. “You never know when something will land with an owner,” Eduan notes. “But when it does, the groundwork is already there.”
Importantly, Eduan has found that Value Builder works at both ends of the spectrum. For his high-value, long-term TAB clients, it adds fresh insights and keeps the momentum going. At the same time, for smaller clients with growth potential, Value Builder provides a stepping stone into advisory work they may not otherwise access.
A Value Builder Success Story
Eduan has found that Value Builder gives him a way to work with clients he otherwise wouldn’t be able to serve. “Value Builder is a very user-friendly tool,” he explains. “It allows me to engage with clients operating at a smaller scale that I typically wouldn’t be working with.” By making advisory work more accessible, Value Builder has allowed Eduan to help growth-minded business owners who might not have been ready for a more intensive engagement.
One of Eduan’s favorite tools he uses with clients is Hub & Spoke. “It’s about showing them they need to work on the business, not in it. When they ‘get that,’ everything changes.” For many owners, the exercise is a breakthrough moment — shifting their mindset and opening the door to new strategies for growth.
Together, these approaches highlight how Value Builder enables Eduan to broaden his impact and spark transformative conversations with clients of all sizes. It keeps every engagement centered on the ultimate goal: building a more valuable business.
Conclusion
For Eduan Steynberg, the combination of TAB and The Value Builder System™ has become a winning formula. TAB provides the “MRI scan” of the business and the structured accountability of peer boards, while Value Builder offers targeted tools that drive conversations forward and keep clients focused on the big picture.
“Business owners ultimately want the same thing: to build something valuable,” Eduan reflects. “TAB gives us the structure. Value Builder keeps the end in mind. Together, they create lasting impact.”
By combining the two systems, Eduan has not only expanded the value he brings to his clients but also built a practice that reflects his own principles: continuous learning, meaningful relationships, and a clear vision for the future.
